Mother’s Day: It’s Your Big Day, Too

There are more than 80 million mothers in the United States, and a large proportion of them are looking forward to a nice meal in a restaurant on Mother’s Day, May 13. In fact, Mother’s Day is the restaurant industry’s biggest sales day of the year, with the National Restaurant Association estimating that 75 million adults dined out on Mother’s Day last year.

For restaurants, Mother’s Day is not only a key selling occasion but also an opportunity to make a good impression on diners who may not be part of the establishment’s regular patron base. If they have a great experience, they’re likely to tell their friends, and they may be back for another occasion.

By the same token, restaurants have a chance on Mother’s Day to fail spectacularly. As with most endeavors, the difference between triumph and failure usually comes down to thorough preparation.